Simple Home Page:
Building a website that looks great doesn’t have to be super complicated. It can be systematic and logical (not as much “fluff” as you’d imagine) — anyone can do it!
In this blog, I’m gonna to clarify some queries so that everyone can get a clear idea of Website Homepage.
Why Should I Focus On My Home Page?
Your home page is arguably the most important page on your website.
Why? — Because it’s most likely to be the first page that your website visitors will see when they land on your website.
I think we can all agree that the first impression matters a lot — right?
Your home page sets the tone for your business like a first impression — so makes a lot of sense to ensure your home page works effectively.
Imagine this:
You go into a shop or an office, and you are immediately greeted by a customer service representative.
The customer service rep acted as a guide by helping you navigate the store/office and direct you to the person or product that can solve your problem.
The customer service rep did the leg work for you by showing you where you should be looking to find what you need.
The process and experience were enjoyable for you — you didn’t need to waste time and struggle to find what you’re looking for.
When a customer visits your website, he/she is “walking” into your store or office.
Wouldn’t you want to give them the same level of experience as they would receive if they walked into your physical store or office?
Don’t you just hate it if you had to struggle to look for where a product or information is located?
BUT — there is ONE problem — there is no live person to greet your visitors when they land on your website!
So the question is: “How can I direct my visitors to the information they need without physically guiding them?”
The answer, my friend, is an effective home page layout design.
Your home page layout acts as your customer service rep who diligently guides your visitors around your website.
How does it do that? — Simple:
“A well thought out home page design creates a visual trail of breadcrumbs that can effectively guide your visitors to discovering your services/products effortlessly. The page layout will also direct your visitors to know where to take action and follow through to the next step.”
What is an Effective Home Page Layout Design?
Page layout planning helps you figure out what content to place on your page, where to place it and which content should go first.
Building an awesome home page is not just randomly placing any information you can think of onto the page. It’s also not based on abstract concepts, or how you feel that particular morning.
It’s actually very methodical and logical — so everybody can replicate a good layout.
There needs to be a flow so you can guide your visitors to discover your website the way you want them to.
This enables you to craft a very targeted website experience that works best for the specific customers you want to attract.
When done correctly (I’ll show you how below), you can help visitors who land on your website:
- Easily identify what your website is about, what you do and how you can provide your visitors with solutions to their problems; and
- Engage with your business by figuring out where to take the next step. If your visitors don’t know what the next step is, they’ll probably leave without taking any actions. Next steps could be to visit a product / service offering page, download a guide, watch an informational video, sign up to a newsletter series, submit contact details, etc.
Effective home page layout is all about making your website easy to use and navigate. It allows you to steer your visitors’ focus to things you want them to pay extra attention to.
I hope that I delivered some useful info about Website Home Page.Cheers!
To be continued…
If this blog was useful to you click the 👏 button to help others find it!
✉️ Subscribe to CodeBurst’s once-weekly Email Blast, 🐦 Follow CodeBurst on Twitter, view 🗺️ The 2018 Web Developer Roadmap, and 🕸️ Learn Full Stack Web Development.
